Find My Perfect Shade

 

Three carefully developed tones. One formula.

 

 

SHADE 01 — IVORY WHITE Fair · Cool-neutral

The lightest of our three shades, Ivory White is designed for fair complexions that lean cool or neutral. It gives a naturally luminous finish without looking washed out.

Best for: Fair skin · Cool undertone · Neutral undertone

 

 

SHADE 02 — NATURAL Light-medium · Warm-neutral

Our most versatile shade and the one most customers reach for first. Natural suits light to medium complexions with warm or neutral undertones for a seamless, skin-like finish.

Best for: Light-medium skin · Warm undertone · Neutral undertone

 

 

SHADE 03 — WHEAT Medium-tan · Warm

Rich and warm, Wheat is made for medium to tan complexions with golden or olive undertones. It blends effortlessly into deeper skin and brings a healthy, sun-kissed glow.

Best for: Medium-tan skin · Warm undertone · Olive undertone

 

 

 

HOW TO CHOOSE YOUR SHADE

 

Check your undertone first.

 Hold your wrist to natural light. Blueish or purple veins suggest a cool undertone — start with Ivory White. Greenish veins point to warm — try Natural or Wheat. A mix? You're neutral, and any shade can work.

Match to your jawline, not the back of your hand.

Your face tone is usually lighter. Swatch along your jawline and choose the shade that disappears — it should blend without a visible line.

 

When in doubt, go one shade lighter.

Luna BB Cream oxidises slightly on the skin and warms up within a few minutes of application. A shade that looks slightly pale at first will often settle into a perfect match.

 

 

Still unsure?

 

 

Natural is our best-selling shade and suits the widest range of complexions. It's a great starting point for most people.

 

PRO TIP
You can mix two shades together to find your exact match — blend a small amount of Ivory White and Natural on the back of your hand before applying for a fully customised finish.